The Engine Room

An inside look at our latest projects
Case Study: Oregon State University’s NASCAR Partnership with Sam Hunt Racing and Dean Thompson at the Pacific Office Automation 147

Background Oregon State University (OSU), one of the nation’s premier land, sea, space, and sun grant universities, sought to strengthen its statewide visibility and deepen engagement with the Oregon community....

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Case Study: ARS Construction’s NASCAR Partnership with A.E. Engine and Alpha Prime Racing in the Xfinity Series

Background ARS Construction, a leading regional construction company, sought to elevate its brand visibility, strengthen client relationships, and stand out in a competitive market. To achieve these goals, ARS partnered with Alpha...

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Honoring History, Electrifying the Future: Eastern Pennsylvania Youth Soccer’s New Patch Unites Heritage and Youthful Energy

Rooted in History, Driven by the Future A powerful new commemorative patch that blends Pennsylvania’s rich heritage with the passion and energy of youth soccer. Honoring the Past, Inspiring the...

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How A.E. Engine & The Scene Vault Podcast Delivered Over 31 Million Impressions With “Petty vs. Pearson”

At A.E. Engine, we thrive on bringing meaningful stories to life — and few stories resonate in NASCAR history like the legendary rivalry between Richard Petty and David Pearson. In...

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A.E. Engine-created program raises money for Children’s Miracle Network Hospitals and Toys for Tots

https://youtu.be/_PjH4vYryzU Groovy Hollow is our yearly Halloween-themed iRacing event hosted by Eric Estepp of Out of the Groove. It debuted in 2021 and continues to be an annual tradition for...

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Crav’n Flavor Teams Up with DGM Racing and Kyle Weatherman at Bristol and Kansas

Race fans are ready for a double dose of “serious satisfaction” this month at two NASCAR Xfinity (NXS) races. DGM Racing proudly announced today that the Crav’n Flavor brand will...

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DGM Racing, Kyle Weatherman and Brand South Africa Deliver International Intrigue

LAKE WALES, FL, (August 29, 2024)—Following NASCAR’s announcement to expand the 2025 schedule internationally, taking the NASCAR Cup and Xfinity Series to Mexico City, DGM Racing is proud to introduce...

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A Look at How We Create Custom Video Content

How do we create custom video content that really succeeds with NASCAR fans? Today we'll answer that by looking at some of our projects we've created in partnerships, ranging from...

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Circle B Diecast Delivers Real Value to NASCAR Fans with Power Hour

A key challenge for brands today is the constant balance between new marketing needs (like social media and content creation) and meeting the existing needs of your customer base (service,...

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Creating Custom Content That Stands On Its Own

  North Carolina’s Moonshine & Motorsports Trail https://www.youtube.com/watch?v=4gj2vKuIPTk Sponsored content with influencers and creators is one of the most effective forms of advertising today. It combines authenticity and a highly...

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