Key Takeaways from Groovy Hollow 2

Key Takeaways from Groovy Hollow 2


Making a Big Impact with a Charity iRacing Event


The Legend of Groovy Hollow is our annual Halloween-themed charity iRacing event. The event benefits Extra Life, a Children’s Miracle Network charity. This was Groovy Hollow’s second year in action, and the results were beyond our expectations! The idea for Groovy Hollow was created by the A.E. Engine and Out of the Groove production team with a storyline that will continue to evolve in the years to come. 

Here are some of the highlights


  • We beat our fundraising goal for Extra Life with a total of $12,600. That’s more than double what we raised in last year’s Groovy Hollow!
  • Over 15,000 views and counting on the race.
  • The reveal of the OOTG car sponsored by our Groovy Hollow 2 clients has over 75,000 views!
  • This is even bigger than the Ghost car reveal earlier this year!
  • The Paint Scheme preview episode is almost to 50,000 views! This was also fun for fans in the comments picking out the throwback inspirations for the schemes.
  • The Paint Scheme contest allowed fans to vote on their favorite designs this year, and it received almost 15,000 votes!
  • Over 400 diecasts were pre-ordered in the first day, the first 250 Groovy Gang member names on the back sold out hours before the race even started!
  • And don’t forget all the incredible feedback from the Groovy Gang! A lot of these fans have been watching Eric for years – going all the way back to 2012. Your clients giving him the opportunity of his own car has been absolutely mind blowing!

Our clients really came through and raised the bar for sponsor presentation in an iRacing event. On average our partners earned over 250,000 impressions just from this week of content.

Keep in mind, all of this was just within the first 24 hours! Groovy Hollow 2 continues to rack up new viewers, and word of the OOTG car continues to spread throughout the community.

Thank you to all of our clients, the drivers, and the fans for making Groovy Hollow 2 such a huge success.