Popular Motorsports Content Creators to Partner with Live Fast Motorsports at Darlington
Mooresville, NC – Live Fast Motorsports announced today that The Daily Downforce and popular YouTube channel Out of the Groove will serve as the primary partners for B.J. McLeod and the No. 78 Chevrolet Camaro for the NASCAR Cup Series race on May 14 at Darlington Raceway.
The Daily Downforce (www.dailydownforce.com) is a motorsports platform that combines racing news with content created by some of the most popular independent motorsports content creators. The Daily Downforce’s integrated content platform spans multiple social media platforms, a single website, and generates more than 17 million impressions per month.
The No. 78 Podcast Party bus will feature the following content creators: Out of the Groove, The Iceberg, Black Flags Matter, Danny B Talks, The Garage Guys, and The Scene Vault. The first four creators also produce the popular podcast NWP, which is available for download on all platforms and also airs live on YouTube every Wednesday at 8 pm. ET.
“We are super excited to bring a community of content creators together in Darlington,” said Co-owner Matt Tifft. “Each one of them brings so much knowledge about NASCAR, while still being incredibly unique.”
“On behalf of all of the creators involved in The Daily Downforce, I am excited to bring our social media communities Cup racing at Darlington, said Eric Estepp, host of “Out of the Groove”. “Our communities feature some of the most diehard and loyal NASCAR fans in the world, so it is only fitting we take them racing on a Sunday. Racing with our brands on a Cup car is a dream come true for the entire Downforce team and we want to share a special thanks to Matt Tifft and B.J. McLeod and their team for helping make this happen”.
“We built The Daily Downforce as a means to curate and promote popular NASCAR content, and do it quickly and seamlessly like they’re used to,” said Josh Mull, editorial director for The Daily Downforce. “On dailydownforce.com, fans can find and share content that other fans are talking about, and join in on that daily conversation.”
The decklid of the Podcast Party Bus No. 78 Chevrolet will feature the names of 300 members of the content creators’ collective community, all of whom will pre-order the No. 78 Podcast Party Bus diecast. In addition to the diecast pre-order, a limited edition t-shirt set was produced to commemorate the partnership. This merchandise can be found at www.dailydownforce.com/partybus
The Goodyear 400 at Darlington Speedway is live on FS1, PRN, and SiriusXM NASCAR Radio (Ch. 90) on Sunday, May 14 at 3 p.m. EST.
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Live Fast Motorsports:
Live Fast Motorsports is a single-car Chevy Camaro team based in Mooresville, NC., competing in the NASCAR Cup Series under the No. 78. The team is co-owned by B.J. McLeod and Matt Tifft. B.J. McLeod also serves as the team’s driver. Jessica McLeod, CEO of Live Fast Motorsports, gives a progressive outlook in breaking down barriers in the sport of NASCAR and inspiring opportunities for women in the sport for generations to come.
Out of the Groove
Out of the Groove is the No. 1 NASCAR News and Talk Show on YouTube. With fresh episodes produced five times weekly, Eric’s audience — the Groovy Gang — tunes in daily not only to stay up to speed, but also to be a part of the spirited and fun online conversation.
The Daily Downforce
The Daily Downforce is a mobile-focused content platform that is quickly becoming a dominant news and information source in the motorsports media ecosystem. The site combines the efforts of an efficient motorsports newsroom with the power of a team of independent content creators to cover topics fans are interested in talking about. www.dailydownforce.com
A.E. Engine Launches The Daily Downforce
Last year, A.E. Engine and Out of the Groove began working on the next incarnation of the Weekly Viewer’s Guide. The end result of those talks was launched at the beginning of this season – The Daily Downforce!
The Daily Downforce is a hub for all things NASCAR, from contemporary digital content like news and information articles, to videos and podcasts from some of the sport’s most popular content creators, and even merchandise and collectibles for diehard collectors. The content covers all of the most important items to NASCAR fans, including news, lifestyle, betting, and industry issues.
The content is all tailor-made for the modern NASCAR audience – featuring a heavy usage of social media and quick, skimmable article formats – designed to match the media consumption habits of the typical fan today. The reach of this content is bolstered by partnerships with the biggest names in NASCAR digital content, bringing together several existing audiences to create a thriving community of daily content and conversation.
Here’s how the content strategy works –
- We track what NASCAR fans are talking about on social media, YouTube, Reddit, and more
- Content is created with a newsroom-style approach – with writers, community managers, and content creators collaborating on the daily news feed
- Everything is shared on user-friendly, uniquely designed interface to complement the reader where they are and how they want to consume
- And the entire platform is supported with a robust, constant social media presence.
From start to finish, the Daily Downforce curates the best conversations from across the fanbase, publishes it in a mobile-friendly and easily consumable format, and promotes it across the most popular social media networks frequented by NASCAR fans.
The Daily Downforce is a digital platform produced by a combination of news writers and content creators that engages with NASCAR fans where they are, keeping them informed and providing them with multiple viewpoints of the same topic. The presentation of the news is grounded in the facts and based on the genuine perspectives and viewpoints shared by the fanbase.
Bayley Currey’s No. 4 Prepared to Drop the Square Hammer with Grammy Award Winning Metal Band Ghost at Phoenix
JD Motorsports proudly announces their new partnership with Grammy Award winning metal band Ghost.
The Loma Vista Recordings artists will be the primary sponsor for Bayley Currey’s No. 4 Ghost Chevrolet at the United Rentals 200 at Phoenix Raceway on Saturday, March 12. The Swedish band recently completed their tour across the United States in support of their upcoming album, Impera.
This unique partnership marks the band’s first foray into American motorsports.
“I’m a musician myself,” says JD Motorsports VP of Sales & Marketing Tony Priscaro, “so it’s rocked working with Ghost and Loma Vista Recordings on this car. We can’t wait to put the pedal to the metal.’”
The design of the No. 4 Ghost Chevrolet tells the story of how this unprecedented partnership came together. The paint scheme features the band’s logo, along with their partners Loma Vista Recordings, Global Merchandising Services, Revolver Magazine and Rick Sales Entertainment (RSE).
The partnership is managed by marketing and content creation agency A.E. Engine with promotional support provided by Out of the Groove, and its host Eric Estepp. The Out of the Groove logo will also be featured on the No. 4 Ghost Chevrolet.
The paint scheme for the No. 4 Ghost Chevrolet premiered exclusively on Eric’s YouTube Channel.
“Me and Craig at A.E. Engine are both huge fans of Ghost,” says Eric Estepp. “Fans know I love the band and wear Ghost shirts on my show regularly. I’m constantly getting comments on my channel or people coming up to me at the races talking about how much they love the band, too. So we knew this would be really exciting for the fans.”
“Eric actually introduced me to Ghost,” says Craig Baroncelli, CEO of A.E. Engine. “We were
texting back and forth about the new song “Call Me Little Sunshine” when it came out, and we realized the new album will be released one day prior to the race at Phoenix. At that point it was a no-brainer – we had to pursue this opportunity. I am just thankful Ghost and Loma Vista Recordings took our call! They are the ones that brought this car to life.”
The 25-year-old driver Bayley Currey is in his first full-time year with JD Motorsports, but he’s no stranger to Phoenix Raceway, including having made a Cup Series start there in 2019, as well as in the Xfinity series in more recent years. Currey finished seventh in last March’s LS Track 250 Xfinity Series race at Phoenix Raceway.
“I’m ready to rock,” says Currey. “I’m excited about this one, and I know the boys at the shop are excited about this one too, we have a lot of metal fans on our team. Once we heard a deal was imminent, we started working on the cars to Ghost songs. With Ghost on my car, I am ready to take on the world.”
The United Rentals 200 is live on FS1, MRN, and SiriusXM NASCAR Radio (Ch. 90) on Saturday, March 12 at 4:30pm EST.
Ghost’s latest album Impera is released on March 11, 2022.
For more information about the No. 4 Ghost Chevrolet visit GroovyMotorsports.com/Papa4Car
A.E. Engine designs website for NASCAR Truck Series driver and partner Jordan Anderson
A.E. Engine staff recently completed the design of a new website for partner Jordan Anderson Racing, a race team competing in the NASCAR Gander Outdoors Truck Series. A.E. Engine staff collaborated with the No. 3 team to satisfy his vision for a compelling, professional and interactive website — jordanandersonracing.com.
With more than 80,000 fans across his various social media networks, Anderson felt compelled to create a website that serves as a must-visit stop for his fan base, potential sponsors and NASCAR enthusiasts looking to purchase memorabilia. Based on his feedback, the A.E. Engine staff supplemented the site with exclusive-rights content that appeared in the company’s 36-edition NASCAR publication, NASCAR Pole Position, as well as photography and logos gathered from licensing agreements and partnerships formed through print and digital publications.
A.E. Engine was able to design a website with news content, links to Jordan Anderson Racing’s various social media accounts, and mentions of sponsors with logos. A.E. Engine also included on the website a link to Jordan Anderson Racing’s apparel store, providing the prospect of a secondary revenue stream.
A.E. Engine will continue to provide IT support and fresh content for the Jordan Anderson Racing website.
The A.E. Engine staff can provide consultations to help determine which digital platforms best suit your needs. The design team can also help build websites, populate with content, and provide responsive customer service and IT support.
Contact: Craig Baroncelli, [email protected]
A.E. ENGINE HELPS FLORIDA HIGH SCHOOL SOLVE DIGITAL CHALLENGE
A.E. Engine recently helped a partner school in the Tampa Bay area solve a digital challenge by helping to design and populate a website for the school’s football program.
Coaches of the Land O’ Lakes football team reached out to A.E. Engine after contracting a third-party vendor to host the homepage. The coaches needed help with the website design and presentation of information, and A.E. Engine stepped in to help conquer this challenge.
The A.E. Engine staff has continued to work closely with the Land O’ Lakes staff to manage the site and provide customer service and technical support when issues arise. The A.E. Engine design team will effectively manage the site and provide IT support for the next 24 months.
The A.E. Engine staff can provide consultations to high school coaches to help determine which digital platforms best suit their needs. The design team can also help build websites, populate with content, and provide responsive customer service and IT support.
Contact: Craig Baroncelli, [email protected]
The FNF Coaches Platform
The FNF Coaches Platform offers a variety of ways for our advertising partners to engage with coaches from more than 16,000 schools across the country. The reach of the platform is sprawling — from the website, print publication, podcast, social media, daily blog post and email campaigns. The FNF Coaches Platform is consistent in its approach across all media streams and is 100 percent committed to providing valuable, entertaining content to high school football coaches.
Our advertising partners have opportunities to engage with our audience in a variety of ways through the FNF Coaches Platform. Those include:
The Website
FNFCoaches.com is updated daily with timely coaching content. We offer several ways for our advertising partners to engage with our audience on our website. Our partners can reserve space for their company’s logo and link to their homepage. We also write “advertorials” for our partners, putting an editorial spin on your product in a voice that our audience has grown accustomed to. We also offer the option for “Innovator Spotlights” where we give an executive from a business complete editorial control of a feature story. It is a first-person feature in which the executive explains to our readers why his/her company’s product is important to high school football.
The Magazine
FNF Coaches magazine is distributed to 10,000 coaches six times during the year. Our advertising partners can secure prime position on the cover of the magazine, either as the cover subject or in the form of a logo. Coaches can subscribe to the magazine and have it shipped directly to their homes. The magazine is also shipped to schools in 48 states.
Our advertising partners can secure full-page ads in choice sections of the print publication or have A.E. Engine write an advertorial about the company or product. The magazine touches on some of the most important issues in high school football, such as X’s and O’s, technology, safety, leadership and program-building.
FNF Coaches Podcast
The FNF Coaches Podcast will debut in 2020 as another opportunity for our advertising partners to engage with coaches. Hosted by managing editor Dan Guttenplan, the podcast will touch on timely news items and offer coaches and industry experts an opportunity to share their stories. Each podcast will include a guest, such as a college coach, high school coach, CEO, or other industry leader.
Advertising partners can serve as show sponsors, or reserve time for their executives to be interviewed on-air. The podcast will offer coaches-on-the-move an opportunity to hear the news of the day in the car or on the bus on the way to a game.
Contests
With our vast social media presence, we can help our partners promote contests that will help market their businesses.
We can do this through any of the media streams on our platform — on our website, in the magazine, on social media, or in newsletters. Through our contests, we can show analytics that share how many eyeballs are seeing these promotional offers, and how much ROI is in it for our partners.
The FNF Coaches contests are beneficial to both our platform and that of our partners. We benefit from the prizes we can offer our loyal audience, and our partners benefit from the promotion we can provide through a variety of avenues.
Social Media
If high school football coaching is the topic, we want to be part of the conversation. There’s no better place to do that than on Twitter. With more than 8,500 followers, our circle of friends is wide on Twitter. Our social media strategy is to engage with our readers and so that we can learn what coaches are REALLY discussing.
We can support the missions of our advertising partners by retweeting, liking, or even promoting discounts and contests through our own Twitter account. The @FNFCoaches handle serves over 750,000 impressions each month, and drives tens of thousands of coaches to our website each month.
@FNFCoaches promotes our partners’ brands with trending content, engagements and contests.
FNF Coaches Talk
FNF Coaches Talk is a daily post on FNFCoaches.com in which we highlight the biggest stories of the day around high school football. In this space, we present three hot topics such as X’s and O’s breakdowns, human interest stories, contests or other opportunities for coaches to learn and grow.
Our advertising partners are often included in the daily post, along with content that drives SEO and make FNFCoaches.com a must-stop for all coaches. The Coaches Talk posts are then shared on Twitter, giving coaches who don’t bookmark the site a reminder that fresh content is available.
Email Newsletter
FNF Coaches deploys a weekly Hot Reads newsletter that keeps coaches up to date on the biggest stories from the week. The weekly newsletter is another sponsorship opportunity for the FNF Coaches advertising partners. The newsletter serves as a digest of the top stories from the website, print publication and FNF Coaches Talk throughout the week. The newsletter also includes offers from partners, advanced looks at the digital edition, and information coaches need throughout the year.
Advertising partners can also engage with FNF Coaches’ entire email list of coaches by sponsoring an exclusive newsletter. This can help the partner promote exclusive offers, contests, or direct traffic to the company website.
All FNF Coaches content is viewable and shareable on any mobile device.
Learn more about the FNF Coaches Platform by contacting Craig Baroncelli at [email protected]
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