Design

The A.E. Engine design group can bring your ideas to life in a multitude of ways. If you are not interested in hiring an advertising agency or a full-time or retainer-based designer, A.E. Engine can provide you with a graphic design team capable of delivering branding, digital and print creative services that are original, inspiring and cost-effective. Simply put, our design team will become your design team.

Bayley Currey’s No. 4 Prepared to Drop the Square Hammer with Grammy Award Winning Metal Band Ghost at Phoenix

JD Motorsports proudly announces their new partnership with Grammy Award winning metal band Ghost.

The Loma Vista Recordings artists will be the primary sponsor for Bayley Currey’s No. 4 Ghost Chevrolet at the United Rentals 200 at Phoenix Raceway on Saturday, March 12. The Swedish band recently completed their tour across the United States in support of their upcoming album, Impera.

This unique partnership marks the band’s first foray into American motorsports.

“I’m a musician myself,” says JD Motorsports VP of Sales & Marketing Tony Priscaro, “so it’s rocked working with Ghost and Loma Vista Recordings on this car. We can’t wait to put the pedal to the metal.’”

The design of the No. 4 Ghost Chevrolet tells the story of how this unprecedented partnership came together. The paint scheme features the band’s logo, along with their partners Loma Vista Recordings, Global Merchandising Services, Revolver Magazine and Rick Sales Entertainment (RSE).

The partnership is managed by marketing and content creation agency A.E. Engine with promotional support provided by Out of the Groove, and its host Eric Estepp. The Out of the Groove logo will also be featured on the No. 4 Ghost Chevrolet.

The paint scheme for the No. 4 Ghost Chevrolet premiered exclusively on Eric’s YouTube Channel.

“Me and Craig at A.E. Engine are both huge fans of Ghost,” says Eric Estepp. “Fans know I love the band and wear Ghost shirts on my show regularly. I’m constantly getting comments on my channel or people coming up to me at the races talking about how much they love the band, too. So we knew this would be really exciting for the fans.”

“Eric actually introduced me to Ghost,” says Craig Baroncelli, CEO of A.E. Engine. “We were

texting back and forth about the new song “Call Me Little Sunshine” when it came out, and we realized the new album will be released one day prior to the race at Phoenix. At that point it was a no-brainer – we had to pursue this opportunity. I am just thankful Ghost and Loma Vista Recordings took our call! They are the ones that brought this car to life.”

The 25-year-old driver Bayley Currey is in his first full-time year with JD Motorsports, but he’s no stranger to Phoenix Raceway, including having made a Cup Series start there in 2019, as well as in the Xfinity series in more recent years. Currey finished seventh in last March’s LS Track 250 Xfinity Series race at Phoenix Raceway.

“I’m ready to rock,” says Currey. “I’m excited about this one, and I know the boys at the shop are excited about this one too, we have a lot of metal fans on our team. Once we heard a deal was imminent, we started working on the cars to Ghost songs. With Ghost on my car, I am ready to take on the world.”

The United Rentals 200 is live on FS1, MRN, and SiriusXM NASCAR Radio (Ch. 90) on Saturday, March 12 at 4:30pm EST.

Ghost’s latest album Impera is released on March 11, 2022.

For more information about the No. 4 Ghost Chevrolet visit GroovyMotorsports.com/Papa4Car

A.E. Engine designs website for NASCAR Truck Series driver and partner Jordan Anderson

A.E. Engine staff recently completed the design of a new website for partner Jordan Anderson Racing, a race team competing in the NASCAR Gander Outdoors Truck Series. A.E. Engine staff collaborated with the No. 3 team to satisfy his vision for a compelling, professional and interactive website — jordanandersonracing.com.

With more than 80,000 fans across his various social media networks, Anderson felt compelled to create a website that serves as a must-visit stop for his fan base, potential sponsors and NASCAR enthusiasts looking to purchase memorabilia. Based on his feedback, the A.E. Engine staff supplemented the site with exclusive-rights content that appeared in the company’s 36-edition NASCAR publication, NASCAR Pole Position, as well as photography and logos gathered from licensing agreements and partnerships formed through print and digital publications.

VIEW THE WEBSITE HERE.

A.E. Engine was able to design a website with news content, links to Jordan Anderson Racing’s various social media accounts, and mentions of sponsors with logos. A.E. Engine also included on the website a link to Jordan Anderson Racing’s apparel store, providing the prospect of a secondary revenue stream.

A.E. Engine will continue to provide IT support and fresh content for the Jordan Anderson Racing website.

The A.E. Engine staff can provide consultations to help determine which digital platforms best suit your needs. The design team can also help build websites, populate with content, and provide responsive customer service and IT support.

Contact: Craig Baroncelli, [email protected]

A.E. ENGINE HELPS FLORIDA HIGH SCHOOL SOLVE DIGITAL CHALLENGE

A.E. Engine recently helped a partner school in the Tampa Bay area solve a digital challenge by helping to design and populate a website for the school’s football program.

Coaches of the Land O’ Lakes football team reached out to A.E. Engine after contracting a third-party vendor to host the homepage. The coaches needed help with the website design and presentation of information, and A.E. Engine stepped in to help conquer this challenge.

The A.E. Engine staff has continued to work closely with the Land O’ Lakes staff to manage the site and provide customer service and technical support when issues arise. The A.E. Engine design team will effectively manage the site and provide IT support for the next 24 months.

The A.E. Engine staff can provide consultations to high school coaches to help determine which digital platforms best suit their needs. The design team can also help build websites, populate with content, and provide responsive customer service and IT support.

Contact: Craig Baroncelli, [email protected]

The FNF Coaches Platform

The FNF Coaches Platform offers a variety of ways for our advertising partners to engage with coaches from more than 16,000 schools across the country. The reach of the platform is sprawling — from the website, print publication, podcast, social media, daily blog post and email campaigns. The FNF Coaches Platform is consistent in its approach across all media streams and is 100 percent committed to providing valuable, entertaining content to high school football coaches.

Our advertising partners have opportunities to engage with our audience in a variety of ways through the FNF Coaches Platform. Those include:

The Website

FNFCoaches.com is updated daily with timely coaching content. We offer several ways for our advertising partners to engage with our audience on our website. Our partners can reserve space for their company’s logo and link to their homepage. We also write “advertorials” for our partners, putting an editorial spin on your product in a voice that our audience has grown accustomed to. We also offer the option for “Innovator Spotlights” where we give an executive from a business complete editorial control of a feature story. It is a first-person feature in which the executive explains to our readers why his/her company’s product is important to high school football.

The Magazine

FNF Coaches magazine is distributed to 10,000 coaches six times during the year. Our advertising partners can secure prime position on the cover of the magazine, either as the cover subject or in the form of a logo. Coaches can subscribe to the magazine and have it shipped directly to their homes. The magazine is also shipped to schools in 48 states.

Our advertising partners can secure full-page ads in choice sections of the print publication or have A.E. Engine write an advertorial about the company or product. The magazine touches on some of the most important issues in high school football, such as X’s and O’s, technology, safety, leadership and program-building.FNF Coaches Podcast

The FNF Coaches Podcast will debut in 2020 as another opportunity for our advertising partners to engage with coaches. Hosted by managing editor Dan Guttenplan, the podcast will touch on timely news items and offer coaches and industry experts an opportunity to share their stories. Each podcast will include a guest, such as a college coach, high school coach, CEO, or other industry leader.

Advertising partners can serve as show sponsors, or reserve time for their executives to be interviewed on-air. The podcast will offer coaches-on-the-move an opportunity to hear the news of the day in the car or on the bus on the way to a game.

Contests

With our vast social media presence, we can help our partners promote contests that will help market their businesses.

We can do this through any of the media streams on our platform — on our website, in the magazine, on social media, or in newsletters. Through our contests, we can show analytics that share how many eyeballs are seeing these promotional offers, and how much ROI is in it for our partners.

The FNF Coaches contests are beneficial to both our platform and that of our partners. We benefit from the prizes we can offer our loyal audience, and our partners benefit from the promotion we can provide through a variety of avenues.

Social Media

If high school football coaching is the topic, we want to be part of the conversation. There’s no better place to do that than on Twitter. With more than 8,500 followers, our circle of friends is wide on Twitter. Our social media strategy is to engage with our readers and so that we can learn what coaches are REALLY discussing.

We can support the missions of our advertising partners by retweeting, liking, or even promoting discounts and contests through our own Twitter account. The @FNFCoaches handle serves over 750,000 impressions each month, and drives tens of thousands of coaches to our website each month.

@FNFCoaches promotes our partners’ brands with trending content, engagements and contests.

FNF Coaches Talk

FNF Coaches Talk is a daily post on FNFCoaches.com in which we highlight the biggest stories of the day around high school football. In this space, we present three hot topics such as X’s and O’s breakdowns, human interest stories, contests or other opportunities for coaches to learn and grow.

Our advertising partners are often included in the daily post, along with content that drives SEO and make FNFCoaches.com a must-stop for all coaches. The Coaches Talk posts are then shared on Twitter, giving coaches who don’t bookmark the site a reminder that fresh content is available.

Email Newsletter

FNF Coaches deploys a weekly Hot Reads newsletter that keeps coaches up to date on the biggest stories from the week. The weekly newsletter is another sponsorship opportunity for the FNF Coaches advertising partners. The newsletter serves as a digest of the top stories from the website, print publication and FNF Coaches Talk throughout the week. The newsletter also includes offers from partners, advanced looks at the digital edition, and information coaches need throughout the year.

Advertising partners can also engage with FNF Coaches’ entire email list of coaches by sponsoring an exclusive newsletter. This can help the partner promote exclusive offers, contests, or direct traffic to the company website.

All FNF Coaches content is viewable and shareable on any mobile device.

Learn more about the FNF Coaches Platform by contacting Craig Baroncelli at [email protected]

 

 

 

Distribution Leads Content: Design Your Campaign to Maximize Strengths

 

Digital vs. Print Campaigns

One of the fundamental principles of media development is that distribution always leads content. You’ve likely heard of this concept before as “the medium is the message.” It simply means that whatever form of media or distribution you’re using will determine the most effective and impactful type of content you produce.

If you’re making a pop song, avoid making it thirty minutes long. If you’re making a feature film, stick to three acts and a two hour runtime. Likewise, when it comes to developing a modern marketing campaign, it’s wise to ensure that both your print and digital content is maximizing the unique strengths of their respective distribution.

The chart above lays bare just how foolish the entire “print vs. digital” debate has been. It’s not a choice between the two, and neither is more effective than the other. They each have unique strengths that lend themselves well to certain types of content. If they aren’t working for you, you might be doing it wrong.

Have you been spending time and money on long-form, in-depth digital content, and wondering why it isn’t burning up social media? Are you making quick, newsy content for print and wondering why no one is passing it around, spreading the word? Your distribution is not leading the content, your medium is not guiding your creative and editorial message.

Print & Digital Campaign Case Studies:

 

 

 

Full Spectrum Media Campaigns

As you can see in those examples, not only are Print and Digital not in competition with each other, they are at their most effective when working together. The brand message comes through clear and powerful on each channel because the content has been tailored exclusively around that channel’s core strengths.

Just the same as digital content trying to meet print content objectives is ineffectual, a digital campaign that isn’t tied to a print campaign is inherently weaker than it should be. Together they are more powerful, and each successive channel you integrate, activations or social media for instance, provide more advantages, more reach, and more return. Going all-digital or all-print is just plain missing out.

The Inaugural FNF Tampa Bay Magazine Makes Its Debut

High school football season is almost here, and Friday Night Football Tampa Bay magazine marks the occasion with its inaugural print edition.

Friday Night Football Tampa Bay, or FNF Tampa Bay, follows in a long line of high school football-themed publications produced by A.E. Engine, which produced similar state-wide high school football previews in Florida, Texas, Georgia and Ohio under the FNF brand.

FNF Tampa Bay includes 120 full-color pages and contains features and in-depth previews of 84 high school football programs. The extensive school previews are complemented by feature stories, player statistics, recruiting information as well as predictions. FNF Tampa Bay also identifies the top prospects in the area.

The cover of the magazine features four of the top prospects in the Tampa Bay region:

  • Dylan Ridolph, Wiregrass Ranch
  • Lawrance Toafili, Pinellas Park
  • Tucker Gleason, Plant
  • Jaylen Harrell, Berkeley Prep

Some of the feature themes for the inaugural edition include:

  • FNF Blitz: Fridaynite. Fortnite-themed Player Profiles
  • 10 Burning Questions
  • Rivalry Rumble. From the “Holy War” to the “Butter Bowl”.
  • Students of the Game
  • Mapping out a Dream Schedule
  • Leaders in the Game: Coaching Profiles
  • Who’s Who in Tampa Bay Football
  • All-Tampa Bay Team
  • Top 50 Seniors
  • Underclassmen to Watch
  • I am FNF
  • Team Moms

Check out a digital edition of FNF Tampa Bay Magazine.

This edition also features full-page team previews for select schools in the region. Schools that received full page team previews were part of the FNF Tampa Bay Custom Cover Project, a fundraiser which allows teams to receive special edition magazines.

Accredited media are eligible to receive a complimentary copy of FNF magazine. Please contact us at [email protected], then allow us to verify your media request. Aspects of the magazine are available for use with credit.

FNF Tampa Bay Magazine is available at traditional newsstand outlets and high school campuses statewide. Fans can also purchase the magazine online at www.fnfmagazine.com/buy/

For more information on FNF Tampa Bay Magazine, contact Craig Baroncelli at [email protected]

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