Last year, A.E. Engine and Out of the Groove began working on the next incarnation of the Weekly Viewer’s Guide. The end result of those talks was launched at the beginning of this season – The Daily Downforce!
The Daily Downforce is a hub for all things NASCAR, from contemporary digital content like news and information articles, to videos and podcasts from some of the sport’s most popular content creators, and even merchandise and collectibles for diehard collectors. The content covers all of the most important items to NASCAR fans, including news, lifestyle, betting, and industry issues.
The content is all tailor-made for the modern NASCAR audience – featuring a heavy usage of social media and quick, skimmable article formats – designed to match the media consumption habits of the typical fan today. The reach of this content is bolstered by partnerships with the biggest names in NASCAR digital content, bringing together several existing audiences to create a thriving community of daily content and conversation.
Here’s how the content strategy works –
- We track what NASCAR fans are talking about on social media, YouTube, Reddit, and more
- Content is created with a newsroom-style approach – with writers, community managers, and content creators collaborating on the daily news feed
- Everything is shared on user-friendly, uniquely designed interface to complement the reader where they are and how they want to consume
- And the entire platform is supported with a robust, constant social media presence.
From start to finish, the Daily Downforce curates the best conversations from across the fanbase, publishes it in a mobile-friendly and easily consumable format, and promotes it across the most popular social media networks frequented by NASCAR fans.
The Daily Downforce is a digital platform produced by a combination of news writers and content creators that engages with NASCAR fans where they are, keeping them informed and providing them with multiple viewpoints of the same topic. The presentation of the news is grounded in the facts and based on the genuine perspectives and viewpoints shared by the fanbase.