Jordan Anderson, driver of the No. 3 in the NASCAR Gander Outdoors Series, is proud to announce a new partnership with A.E. Engine, publisher of NASCAR Pole Position, in order to expand their media marketing capabilities across the sport.
This New Media Partnership will combine Jordan’s incredible fanbase and accessibility with the broad reach and engaging multimedia capabilities of A.E. Engine. With a program comprising a unique combination of sponsorships, marketing, and content creation, the partnership aims to set a new gold standard for sponsorships in motorsports.
The Fueled By Fans truck is back in action this weekend @MartinsvilleSwy 🏁
Thank you to everyone who has believed in us and been apart of this from Day 1! pic.twitter.com/BFpDso7k5T
— Jordan Anderson (@j66anderson) October 25, 2019
With over 80,000 fans across all the major social networks, Jordan not only provides a fascinating level of access to his fans, but also delivers his sponsors millions of impressions every month purely from his social media content.
“When I saw what Craig and A.E. were doing at the track, on YouTube, and using it to bring all new partners into the sport, I knew we had to mix it up with them,” says Jordan. “My partners and fans have been so good to me, and this partnership lets me deliver even more amazing experiences to them.”
A.E. Engine’s publishing channels cover the gamut of the motorsports industry, including trackside activations, print, digital, and most recently, with YouTube creator Eric Estepp’s Out of the Groove.
“We’ve watched the incredible work that Jordan is delivering his sponsors, and we knew he was perfect for our ‘Advertisers with Attitude’ style,” says Craig Baroncelli, owner of A.E. Engine. “Our clients aren’t looking for a logo on the side of the truck as the centerpiece of their activation, they want to deliver a special experience to motorsports fans. And Jordan is just the guy to do it.”
The program kicks off now, with Jordan gaining access to A.E. Engine’s infrastructure, including sales, design, production, and strategy. New sponsorship opportunities, including cutting edge multimedia inventory across the motorsports space and online fan conversation, are available immediately covering the full scope of Jordan’s 2020 season.
Jordan Anderson is a thriving entrepreneur and racer in the truest sense of the term. Over 15 years, he has built his racing career from the ground up, handled several marketing programs from concept to reality, been a brand ambassador for more than two dozen companies, and won over 200 race wins and 10 championships along the way.
Founded in 2005 by publishing and marketing executives, A.E. Engine has earned a reputation for creating quality, impact publications, digital media, websites and events. They specialize in delivering premium quality content to the most core, passionate fans in sports. For more information, visit https://ae-engine.com.
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