We call our event activation plan “Getting it in the Hands of the Fans.” A.E. Engine events are executed to present and distribute our clients’ products to sports fans. Our multi-track NASCAR activation program has become an annual tradition while our high school campus events have touched more than 1.5 million football fans since its inception. A.E. Engine delivers a customized event activation experience that connects our clients with our audience – one set of hands at time.

eSports Pickup Throwdown iRacing Truck Series
A.E. Engine Partners with IceBox for Pickup Throwdown Esports Race Development

A.E. Engine partnered with IceBox to create the Pickup Throwdown iRacing Truck Series

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Distribution Leads Content: Design Your Campaign to Maximize Strengths

Print and Digital aren't in competition with each other, they are at their most effective when working together in your marketing campaign.

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How You Can Turn NASCAR Fans Into Super Happy NASCAR Fans

The ROAR! / Pole Position magazine track sampling tour visited Pocono Raceway this summer.

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FNF Campus Tours

The FNF Campus Tour brings fun, games, prizes and giveaways to local high school football fans. This is a great opportunity for partner schools to provide their fans with a...

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Place Your Product in the Hands of Fans With NASCAR Trackside Sampling

In 2018, more than 250,000 NASCAR Pole Position partner products will be distributed to eager NASCAR fans through A.E. Engine's NASCAR Trackside Sampling Program. Brand-loyal race fans can fuel up...

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RecruitBomb Camp

Next Event: Sunday, April 19, 2015 Admiral Farragut Academy in St. Petersburg, FL 9am: Registration for all attendees Event runs from 10am until 3pm Website: Registration: $49.95 Online registration:...

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Pole Position Sampling
2014 NASCAR Event Sampling

In 2014, more than 200,000 NASCAR Pole Position partner products will be distributed to eager NASCAR fans

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FNF Campus Tour
FNF Campus Tour Hits the Road

For the seventh consecutive year, the Friday Night Football Campus Tour hit the road to spread some Friday night cheer to high school football fans.

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NPP Charlotte
NASCAR Sampling at Charlotte Motor Speedway

The NASCAR Pole Position sampling program placed more than 50,000 products in the hands of NASCAR fans attending the fall race at Charlotte Motor Speedway.

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