In 2014, more than 200,000 NASCAR Pole Position partner products will be distributed to eager NASCAR fans during five separate Sprint Cup Series weekend sampling events.
Thousands of brand-loyal race fans will fuel up with free products before each race at our NASCAR Pole Position Sampling Booth. Each day, the fans will line up early alongside the booth to receive their “goody bag” of products, coupons, and literature from NASCAR Pole Position partners.
For companies, this is a cost-effective opportunity to get their product, coupons or literature in the hands of avid NASCAR fans at the track.
In 2014, sampling events will take place at the following tracks during Sprint Cup Series weekends:
February | Daytona International Speedway
March | Bristol Motor Speedway
May | Charlotte Motor Speedway
August | Bristol Motor Speedway
October | Charlotte Motor Speedway