Background
Longtime viewers of Eric Estepp’s Out of the Groove will know that NASCAR diecast is a major piece of the content on his channel. From stop-motion animations to parody skits to of course just plain bolstering his own collection, Eric goes way back with NASCAR diecast collecting.
So when the 2020 NASCAR season came to a close, Eric began working on an all-new diecast project. The idea: an Authentic NASCAR homage to his fellow downhill diecast creators on YouTube. And to make the perfect NASCAR diecast race, he knew he’d need the perfect partner.
Production
Enter Lionel Racing. While Eric busied with the construction of the track, Lionel Racing assembled the roster of racers. All of the cars seen in the series are the actual 2020 diecast for the vehicles. In some cases they even went into the vault for the real production models (!!!), that’s how far they went to ensure the perfect 2020 NASCAR diecast experience.
Meanwhile, fans followed along step by step through Eric’s social media, each piece getting hundreds of engagements and thousands of impressions as the Groovy Gang eagerly awaited the premiere.
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Read all about it! pic.twitter.com/fsxhrXG84E
— Eric Estepp (@EricEstepp17) December 5, 2020
Downhill Diecast Championship 🏁 COMING SOON pic.twitter.com/GHSltwbDtj
— Eric Estepp (@EricEstepp17) December 16, 2020
Apologies for the lack of videos this weekend. Been very busy making sure tomorrow’s video is 100% complete.
I am beyond excited for yall to see this 🤠 pic.twitter.com/1rtmWbxAsc
— Eric Estepp (@EricEstepp17) December 21, 2020
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Launch
Finally, the first race of the series!
THAT WAS INCREDIBLE!
Thank you everyone who tuned in to the live premiere! You can now watch the full video here: https://t.co/jbWBlYwyGA
— Eric Estepp (@EricEstepp17) December 21, 2020
Each of the four episodes was part of a larger championship, complete with brackets and more for each of the events.
Which Western Conference matchup are you most excited for? #GroovyGulch
Racing begins at 5pm eastern!https://t.co/SuisKN4Egv pic.twitter.com/NOSp0gisrE
— Eric Estepp (@EricEstepp17) December 21, 2020
Watch all the episodes here:
Conclusion
The partnership with Lionel Racing allowed Eric to deliver the most authentic diecast content yet. Diecast collecting is a key component of the Out of the Groove brand, and Lionel Racing helped Eric dramatically elevate the creativity and production value of his diecast content.
The videos have so far garnered over 250,000 views on YouTube, along with over 10,000 likes and 1500 comments. Plus, these numbers will only go up as the algorithm continues to deliver it to new diecast fans every day.
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