John Rich’s Redneck Riviera Whiskey Partners with Jeffrey Earnhardt

John Rich’s Redneck Riviera Whiskey Partners with Jeffrey Earnhardt

JD Motorsports with Gary Keller is proud to announce that Redneck Riviera Whiskey, created by legendary country music artist John Rich of Big & Rich, will serve as an associate sponsor on Jeffrey Earnhardt’s No. 0 Chevrolet for the entire NASCAR Xfinity Series season.

Earnhardt returns to JDM full-time with primary partner, ForeverLawn, after running the majority of the schedule in 2020. This new partnership with John Rich and Redneck Riviera Whiskey will showcase their brand of premium spirits prominently on the C-Post of Earnhardt’s Camaro.

Redneck Riviera celebrates the men and women who make America the greatest nation in the world. It’s based on not only a work ethic that’s second to none, but also a passion for making the most of every moment.

A pairing of Earnhardt and Rich is one that is sure to resonate as a fan favorite combination, highlighting both country music and NASCAR racing. As an avid fan of the brand, the move makes perfect sense to Earnhardt.

“Whether I’m having a bonfire with my buddies or relaxing after a race, Redneck Riviera Whiskey always pairs well. I am proud to partner with John Rich and his brand to promote their awesome lineup of spirits,” Earnhardt said. “I love their whiskey and I know my fans will love it as well. Nothing beats their vanilla honey smoothness and subtle oak finish. Whatever the occasion might be, Redneck Riviera starts the party off right.”

Order Redneck Riviera products on the web by visiting their official website at

The 2021 NASCAR Xfinity Series season kicks off at Daytona International Speedway on February 13th. To keep up with Jeffrey Earnhardt, follow his social media pages @JEarnhardt1, and visit his official website at  For all things JDM, follow along on our social media pages @JDMotorsports01, and visit the team’s official website at #TeamJDM

About Redneck Riviera Whiskey

Redneck Riviera, John Rich’s privately held lifestyle brand, celebrates America’s hard-working men and women. Built for people who live to turn up the music and have fun with friends and family, Redneck Riviera is America’s ‘Work Hard, Play Hard’ brand that offers something for everyone who likes to rock the red, white and blue all year long.

Redneck Riviera Whiskey, available nationwide, is ALL AMERICAN… from the bottle, to the cork, to the juice inside. Proud supporters of the Folds of Honor, Redneck Riviera, has now funded over 100 college grants for children who have lost a mom or dad in combat.

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Leighton Sibille

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