A.E. Engine produces Dover International Speedway’s race weekend program

A.E. Engine produces Dover International Speedway’s race weekend program

A.E. Engine managed the production of Dover International Speedway print and digital program for the NASCAR race weekend on May 14 to 16.

The 2021 race weekend program includes driver profiles, race previews and feature stories for each of the three races in mid-May — the ARCA Menards Series East General Tire 125, the NASCAR XFINITY Series Dash 4 Cash and the NASCAR Cup Series Drydene 400.

A.E. Engine provided turnkey services as an extension of the Dover International Speedway staff throughout the production process. In choosing to work with A.E. Engine, Dover International Speedway added a staff of writers, designers, marketing consultants and print vendors to its sales and operations staff. A.E. Engine staff provided total project management from inception to completion by providing a blueprint for how a 116-page print magazine should be executed. Through this project, A.E. Engine showcased its ability to handle all aspects of custom publishing, including budgeting, design, print and shipping.

A.E. Engine’s contributions to this custom publishing process included:

Print Coordination and Production Schedule Management

After an initial meeting in which the Dover International Speedway staff relayed the goals for the 116-page publication, the A.E. Engine staff assumed a command role — drafting an editorial plan with theme stories and planning a schedule with dates for each step of the production process (i.e. editorial copy due, article and photo approval date, advertisement deadline, print deadline, shipment date).

A.E. Engine staff then managed the project to ensure that all deadlines were met, and the programs were shipped to Dover International Speedway before the race weekend in May. Throughout this process, the A.E. Engine staff communicated directly with writers and advertisers to keep everyone on schedule.

A.E. Engine also leveraged its pre-existing partnerships by negotiating the printing on behalf of the client, coordinating print production and distribution.


A.E. Engine’s design team put its stamp on the magazine by creating layouts that are both creative and classic. A.E. Engine’s partnership with Getty Images ensured that the publication would have the widest selection of NASCAR photos in print quality.

Advertising Coordination and Design

A.E. Engine worked directly with Dover International Speedway partners to ensure the quality of the advertisements in the program exceeded the expectations of the clients. The A.E. Engine staff served as a conduit between the client and its advertising partners by providing advertising specs and working with the advertising partners to ensure that the submitted ads matched the quality of the print publication.

Editing and Writing

A.E. Engine staff met with the Dover International Speedway marketing team at the start of the project to draft an editorial plan for the magazine. A.E. Engine then hired writers to contribute, and oversaw all aspects of the editorial process including assigning stories, adhering to editorial deadlines, editing, photo collection and proofing.

Through this project, A.E. Engine showcased its ability to guide the customer through the publishing and production process.

If you would like to learn about how A.E. Engine can manage your custom publishing project, contact Craig Baroncelli and [email protected]