Each year, NASCAR Pole Position puts over 250,000 partner products directly into the hands of NASCAR fans with our Trackside Sampling program. These events are fan favorites from Daytona to Darlington, with lines forming early the morning of the race.
What’s the secret? It’s all about the sampling totebags.
NASCAR races aren’t just a sporting event, they’re all-day live experiences! Pole Position sampling totebags are not only stuffed with fantastic products, coupons, and literature from our partners, but they’re also quickly filled even further with their own personal items — cameras, sunglasses, headsets, and more.
You now have an chance to take advantage of a unique opportunity by placing your brand logo on the sampling totebag itself. What this means for your brand is thousands of NASCAR fans walking around the track advertising your brand on their back while they are wearing our sampling totebag.
The following 2019 sampling totebag opportunities are still available as part of our Trackside Sampling program.
- Pocono Raceway – race weekend July 27-28
- Bristol Motor Speedway – race weekend August 16-17
- Darlington Raceway – race weekend August31-September 1
For more information and pricing (it is more affordable than you think), please contact Craig Baroncelli at [email protected].