Podcast Ad Specs

1.

Specs

  • Maximum length of 30 seconds
  • File type must be .mp3
  • Sample rate of 44.1kHz
  • Bit rate of 192kbps
  • Overall loudness of -16LUFS

2.

Best Practices

  • Make your script conversational
  • Use a clear call-to-action
  • Optimize your word count (recommended max. of 75 words for 30 second ad)
  • Leave 0.5 seconds of silence at beginning and end
  • If using music or sound effects, audio should be in stereo
  • You are responsible for any claims; ads shouldn’t include claims that lack credible evidence

3.

Exporting

Save as an .mp3 file, labeled with the advertiser name. Please try to keep your file size as small as possible.

Name your file as follows:

[AdvertiserName]-pod.mp3

4.

Submitting

After you have worked through your own preflight process to ensure everything is approved and ready to publish, please upload the ad and provide the necessary details here:

Upload Ads

Questions?