The Campaign
The No. 1 NASCAR content creator on YouTube, Eric Estepp hosts Out of the Groove, a twice weekly talk show covering news and trending topics in the NASCAR fan community. As the top creator in the community, Eric is a major driver of the sport’s online conversation each week, and was the first creator selected for our Digital Creators Network.
Eric utilizes his training and experience with cinematography, skits, animation, and more to dramatically raise the production value and deliver a special experience to his audience. But what keeps his audience engaged week-in and -out is his commitment to accuracy, context, and fairness even amidst the raucous, daily social media grind.
NASCAR Pole Position, the #1 Official NASCAR Publication, sent Eric to Texas Motor Speedway for the O’Reilly Auto Parts 500 to give our audience, along with Out of the Groove’s 85,000 strong fanbase, premium VIP access to a full weekend of NASCAR racing.
Channels
- YouTube
- 5 episodes on Out of the Groove
- ROAR! Weekly Race Magazine
- Weekly Out of the Groove Segment
- NASCAR Pole Position Magazine
- Feature on Eric’s History with YouTube and the Sport
- Twitter
- Promotion of ROAR! Weekly Race Magazine by Eric Estepp
- Promotion of NASCAR Pole Position by Eric Estepp
- Promotion of Out of the Groove on NASCAR Pole Position
Breakdown
Cutting edge insider access is a key brand value for NASCAR Pole Position, and Eric’s up-close-and-personal content re-affirms this. The videos are created with premium production values, again matching the branding of both partners.
The campaign was targeted at the passionate, online fanbase, and organically speaks to their concerns, priorities, and point of view. With the remarkable results posted by this collaboration, it solidified the drive to deliver these same results to our clients with the Digital Creators Network.
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