In-Car Camera

The NASCAR broadcast television in-car camera program is an immersive marketing campaign that inserts your brand directly into the television broadcast.

In-Car Camera Program inserts your brand directly into the media broadcast

What is an in-car camera program?

The NASCAR broadcast television in-car camera program is an immersive marketing campaign that inserts your brand directly into the television broadcast. The in-car camera provides fans with a unique view of the televised race, with the content exclusively delivered to the audience by your brand.

National Television Coverage:

A.E. Engine Driver Partnership Program NBC Sports
A.E. Engine Driver Partnership Program FS1
A.E. Engine Driver Partnership Program NASCAR on FOX

What is included in the program?

The in-car camera program provides your brand with recognition within the cockpit of the car, on the exterior of the car, and on the television screen.

  • Roof Camera
  • Standar Driver Camera
  • High Reverse Driver Camera
  • Reverse Driver Camera
  • Rear Bumper Camera
  • 4th Camera Position (at discretion of broadcaster)
  • Decal Placements

Additionally, your brand is incorporated into the broadcast by the announcers. “You are getting a live look at the (company name) in-car camera.”

View Media Kit

Basic Camera Positions

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4th Camera Options

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Decal Placements

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Case Study

Here is how Van Der Hagen maximized their race program investment during the Chicago Street Course race.

Van Der Hagen, Chicago Street Race, July 1, 2023

Van Der Hagen, a men’s personal brand, sponsored the No. 6 Chevy at Chicago in July 2023. The in-car camera program delivered more than 7 minutes of television time to Van Der Hagen. 

Here is a breakdown of the coverage as provided by NBC Sports. 

#6 Van Der Hagen Grooming (Brennan Poole finished 26th)

  • Roof- 0:15 (GFX 0:15; Decal 0:00; Sunday Live 0:15)
  • Reverse Driver- 2:17 (Sunday Replay 0:13; Sunday Live 1:24)
  • Front Bumper Graphic – 4:45 (No Visible Signage 1:05; Saturday Replay 1:35; Sunday Replay 1:35)
  • Bumper Graphic- 0:00 (No Sponsor Graphic 0:00)

Total- 7:17 (GFX 5:00) (2-Box 0:00) (NNS 0:00) (Sunday Live 1:39) (Saturday Replay 1:35) (Sunday Replay 1:48)

In-Car Video

Car Hood Video

Televised Broadcast Coverage

A. E. Engine Marketing Team

David Watson
Vice President, Sales
727.209.0789
[email protected]

Mark Morales
Director, Motorsports
727.500.1000
[email protected]
Will Overton
Director, Motorsports
727.209.1752
[email protected]
Matt Smith
Publisher
727.209.0715
[email protected]

Rowland George
Director, Motorsports
727.209.1735
[email protected]

Arnout Kok
Advisor, Motorsports
[email protected]

Craig Baroncelli
Publisher
727.209.1750
[email protected]