A.E. Engine manages partnership between JD Motorsports, NASCAR driver Ryan Vargas and first-time partner Hempväna Maximum Strength Pain Relief Cream at Talladega Superspeedway

Driver Partnership between

Ryan Vargas
Hempväna Maximum Strength Pain Relief Cream

Sharable & Actionable Native Content Opportunities

Ryan and Hempvana collaborated to create engaging content across all of their platforms during the lead up to the race – and following the race – all designed to reach their dedicated NASCAR audience and drive them to retailers. From trendy TikTok videos to in-hand hero cards at the race track – Ryan was ready to activate this partnership with Hempvana.

Ryan Vargas Hempvana

SiriumXM Interview on NASCAR Radio

Ryan appeared on SiriusXM NASCAR Radio – one of the official broadcast partners of the sport – to talk about his partnership with Hempvana along with his incredible qualifying position in the race.


Television Exposure

Ryan and the Hempvana car got plenty of TV coverage on FS1 as the Xfinity race at Talladega hit record viewers – over 2 million viewers! Even when he was collected in an on-track incident, Ryan and the Hempvana car were racking up viewers.

NASCAR Press Coverage

From YouTube to endemic media – Ryan made the rounds to promote his partnership with Hempvana across NASCAR media. Out of the Groove is one of the most popular NASCAR channels on YouTube, and Jayski is the gold standard of industry sponsorship news.

Social Media Content

Ryan is known for his popping presence on social media, and his strategy around the partnership with Hempvana was designed to maximize that presence. A steady drumbeat of content hit the timelines of fans before, during, and after the race.