Driver Partnership between
Ryan Vargas
and
Hempväna Maximum Strength Pain Relief Cream
Hempväna Maximum Strength Pain Relief Cream was the primary sponsor for Ryan Vargas’ No. 6 Chevrolet at the Ag-Pro 300 at Talladega Superspeedway on Saturday, April 23rd.
Sharable & Actionable Native Content Opportunities
Ryan and Hempvana collaborated to create engaging content across all of their platforms during the lead up to the race – and following the race – all designed to reach their dedicated NASCAR audience and drive them to retailers. From trendy TikTok videos to in-hand hero cards at the race track – Ryan was ready to activate this partnership with Hempvana.
SiriumXM Interview on NASCAR Radio
Ryan appeared on SiriusXM NASCAR Radio – one of the official broadcast partners of the sport – to talk about his partnership with Hempvana along with his incredible qualifying position in the race.
Social Media Content
Ryan is known for his popping presence on social media, and his strategy around the partnership with Hempvana was designed to maximize that presence. A steady drumbeat of content hit the timelines of fans before, during, and after the race.
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