Driver Partnership between
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Sharable & Actionable Native Content Opportunities
Ryan and Hempvana collaborated to create engaging content across all of their platforms during the lead up to the race – and following the race – all designed to reach their dedicated NASCAR audience and drive them to retailers. From trendy TikTok videos to in-hand hero cards at the race track – Ryan was ready to activate this partnership with Hempvana.
SiriumXM Interview on NASCAR Radio
Ryan appeared on SiriusXM NASCAR Radio – one of the official broadcast partners of the sport – to talk about his partnership with Hempvana along with his incredible qualifying position in the race.
NASCAR Press Coverage
From YouTube to endemic media – Ryan made the rounds to promote his partnership with Hempvana across NASCAR media. Out of the Groove is one of the most popular NASCAR channels on YouTube, and Jayski is the gold standard of industry sponsorship news.
Social Media Content
Ryan is known for his popping presence on social media, and his strategy around the partnership with Hempvana was designed to maximize that presence. A steady drumbeat of content hit the timelines of fans before, during, and after the race.