The Friday Night Football Campus Tour is an event marketing program that connects companies with high school students, families and fans during Friday night football games.
As part of the US Army-sponsored tour during the 2015 football season, FNF Florida Magazine hosted stops at Tampa Bay area high schools Lecanto High, Dixie Hollins, Alonso and Brandon.
At each stop, FNF Magazine hosted a luncheon for teachers and administrators, providing US Army recruiters an opportunity to share information about the March 2 Success program, a program designed to give high school students guidance in improving study habits and test-taking.
FNF Magazine and US Army recruiters then returned for the Friday night football atmosphere and set up a tent and table by the entrance to each school’s field. The interactive and engaging experience was tailored to the football audience with halftime promotions, give-aways, announcements and presentations.