Power of Print

11 Facts About Magazines

Uncategorized Comments Off on 11 Facts About Magazines 2277

Power of Print

Executives of five of the largest publishing companies in the world — Hearst Magazine, Meredith National Media, Time, Conde Nast and Wenner Media — compiled 11 compelling facts about the magazine publishing industry. While we live in a new age, the power of quality print publications is still in demand.

  1. Magazine readership has grown over the past five years. (Source: MRI)

  2. Average paid subscriptions reached nearly 300 million in 2009 (Source: MPA estimates based on ABC first and second half 2009 data)

  3. 4 out of 5 adults read magazines. (Source: MRI)

  4. Magazines deliver more ad impressions than TV or Web in half-hour period. (Source: McPheters & Company)

  5. Magazine readership in the 18 to 34 segment is growing. (Source: MRI)

  6. Since Facebook was founded, magazines gained more than one million young adult readers. (Source: MRI)

  7. The average reader spends 43 minutes reading each issue. (Source: MRI)

  8. Magazines are the No. 1 medium of engagement – across all dimensions measured. Simmons’ Multi-Media Engagement Study find magazines continue to score significantly higher than TV or the Internet in ad receptivity and all of the other engagement dimensions, including “trustworthy” and “inspirational.” (Source: Simmons Multi-Media Engagement Study)

  9. Magazines and magazine ads garner the most attention: BIGresearch studies show that when consumers read magazines they are much less likely to engage with other media or to take part in non-media activities compared to the users of TV, radio or the Internet. (Source: BIGresearch Simultaneous Media Usage Study)

  10. Magazines outperform other media in driving positive shifts in purchase consideration/intent. (Source: Dynamic Logic)

  11. Magazines rank No. 1 at influencing consumers to start a search online – higher than newer media options. (Source: BIGresearch Simultaneous Media Usage Study)

     Learn more: powerofmagazines.com
Contact: Craig Baroncelli at cb@ae-engine.com, 727.209.1750

Author

Back to Top

info@ae-engine.com

727.209.0792

A.E. Engine, Inc.
11880 28th St. North
Suite 101
St. Petersburg, FL 33716

© A.E. Engine, Inc. All rights Reserved.