Advertising Checklist

Did you use the appropriate ad specs and pdf template to create the ad?

The ad should be high resolution – at least 300dpi. Here’s how to check

The ad should be CMYK. Here’s how to check

Is the ad a pdf?

The ad should have appropriate crop and bleed marks.

Name the file appropriately – CompanyName_Publication.pdf where “CompanyName” is the name of the company being advertised, and “Publication” is the title of the publication the ad will appear in.

Has the ad been approved by all of the appropriate people in your company?

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